Agence France-Presse. London
English Premier League giants Liverpool on Wednesday their first foray into India by a coaching Academy to create announced, soccer in the cricket-mad country.
Reds revealed plans legends Ian Rush and Steve McMahon, in the Academy in October, saying that the intention was to discover new players than to develop support in the country of the Association.
"It's incredible passion for football in Asia," McMahon told reporters in New Delhi. "It's football talent in India, which must be maintained at the correct age a vast reservoir of."
"We want to maintain to promote young talent in the right age but also not only the players of the future." India is for a long time for the English clubs new ground, but since the introduction of satellite television, there was a huge increase in viewers in Asia.
"The game is very popular in India," said McMahon, now a respected TV commentator. ' Cricket is of course the most important sport but we many millions of viewers from this part of the world.
"Ninety percent of Asians, Liverpool or Manchester United according to the TV ratings to support. So it is much much support. "
The Academy will be set up first global school, an elite private school on the outskirts of New Delhi, on the Genesis, before opening more centers across the country partly funded by local real estate company Carnoustie.
Although football focus popularity in Asia is often on the markets of the far east of China, Japan and Korea, has the potential for marketing game in India several EPL clubs sit and observe.
The recent takeover of Blackburn Rovers from India Venky group made headlines, and the start of the Liverpool Academy is considered an important step in the direction of getting a foot in the country at the base.
Rovers have been set up, to the first page of the play English Premier League in India, but their unique exhibition game in the Western City of Pune, last month was canceled after the bomb attacks in Mumbai.
Steven Turner, head of the Liverpool International Football Academy, said that the Club would follow on the lucrative market of China arrival in India by opening the centers.
"It is very, very difficult to compare the India and China markets," he said. "I understand that China has more followers of the game as India." We are looking to connect with fans all over the world.
"We want our academies in so many parts of the world as possible." China will be our next stop.'
The Indian football team enjoyed great success in the 1950s and 1960s, when she won two Asian Games gold medals, but later their way lost.
The national side limbo at the 158th place in international rankings, between Palestine and Saint Vincent and the Grenadines.
But rush, a record of 346 in 660 scored play for the reds goals, even hinted that football would one day replace most popular sport in India than the cricket. "Restrains cricket football in the country", said the former striker. "Football is the most respected sport in the world and I don't see why it can plunge cricket in India not."
"You have not the infrastructure of football, such as for cricket." If you financially the kind way you for cricket support and football, it will start soon show. "
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| Source: newagebd.com
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